The term "home staging", known only to insiders a few years ago, has meanwhile gained a certain degree of publicity in Germany as well. In the 70 years in the USA, where else also originated, look today in Germany over 200 home staging agencies on the Internet for potential customers. And of course there already exists a professional association with the beautiful name "German Society for Home Staging and Redesign eV". Of course, this organization also offers seminars, participation requirement on their homepage: "interest in the topic!". Given this interest and no previous knowledge required, the participant goes through two seminars and several practical days, has two own projects evaluated by an internal association committee and may call himself - the fees amount to modest 2.000 € - henceforth "DGHR Advanced Professional".
But what does a "DGHR Advanced Professional" do? "Staging" has several meanings in English, two of which are relevant to the role of the home-stager. On the one hand it refers to a staging, on the other hand it can also mean "material procurement". Linking both levels of meaning, the result is a catchy definition of the term home staging: A house / apartment is staged using various materials in order to achieve a higher selling price or a shorter vacancy rate.
To achieve this goal, most agencies offer their services in the package, the simplicity of the frequently offered "basic package" is not necessarily impressive, it only promises to assist in housing, supervising or even tackling the problem (the prices are between 200 and 250 €). The next packages are more demanding and much more expensive therefore. So then floors are laid, painted walls, depersonalized and redisigned and, - this is the supreme discipline of the home-Stagers, - houses and apartments completely refurbished and decorated. Such a measure can then easily lead to a fee of up to 3% of the sales price achieved, which should be tolerable if the sales price obtained by means of sophisticated measures of home stagnation 10 to 15% is above the starting price, such as want us to believe American sources.
Let's summarize the pros and cons of this trend:
The sale of a house is primarily about facts that can make any camouflage forget. The modest location of a house is difficult to conceal when it is ten meters in front of an ICE line or next to the A1 embankment. However, for the situation there is a generally accepted parameter called "ground reference". This is updated by the expert committees of the cities and counties at different intervals and thus forms a criterion for the value of a property.
Another criterion is the state of preservation of a house. An ailing roof, an old heating system or a damp cellar can be assessed objectively by an expert or experienced broker.
In some cases, Home Staging can be an effective tool for marketing a property faster, and it is not just non-faculty trainees but also trained interior designers who provide such services. So it is almost always useful to "dust off" a property (in homestaging German: to de-personalize). The furniture and all the personal belongings of the former resident are removed to create a neutral aura of the property. A thirty-year-old carpet needs to be disposed of and also a painting of the walls can
create a much friendlier atmosphere. Whether it still needs a complete contemporary new furniture, must be decided locally. Home staging can be quite useful to positively influence the first, crucial impression of a potential buyer. Only every seller should be careful not to use this instrument to conceal defects. This shot is guaranteed to backfire.