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Beware of broker comparison portals!

They are called "123 broker", "realbest", "house gold", etc. For about two years, so-called "broker comparison portals" are doing their mischief on the Internet. The cool start-ups, in the meantime we counted over two hundred, all have a business model. They buy ads on Google and place themselves among the first search results when looking for a broker in a particular city. The advertising claims are almost ...